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Profitable sheep production relies on maximising lamb sales, which is largely influenced by ewe nutrition from tupping time right through to weaning. For Brecon hill sheep farmers, the Morgans, nutritional licks play a vital role in helping to ensure their ewes are on top form at key times of the production cycle.

Owen Morgan and his mother Lynwen Morgan run a closed flock of 1200 pedigree Brecknock Hill Cheviot ewes and a herd of 45 Limousin cross British Blue suckler cows at Gorslwyd Farm set in the heart of the Brecon Beacons. The farm spans over 650 acres, rising from 800ft to 1350ft above sea level, with rainfall averaging around 80 inches a year - “we have a very long winter!” notes Mr Morgan.

The family pride themselves on grassland management having been runners up of the Welsh Grassland Society Award on two occasions within the last few years with their grazing comprising mainly of long term leys, with approximately 20 acres of red clover grass leys for finishing ram lambs.

Tupping begins in October and ewes are offered Rumenco MAXX Energy low moisture licks alongside available grazing from pre-tupping throughout the whole winter. Mr Morgan explains that he started using the MAXX licks in 2016 and since then he’s seen an annual increase in scanning percentage, less concentrates are used and his ewes are fitter.

Supplementation of the ewes with licks continues throughout the winter until lambing at Gorslwyd Farm, which takes place indoors within a four week period from mid-March until mid-April. Single-bearing ewes are offered MAXX Energy right through to lambing alongside ad-lib grass silage and a small amount of concentrates, whereas twins and triplets are switched onto Rumenco LIFELINE Lamb and Ewe buckets from 4 weeks pre-lambing alongside grass silage and concentrates to provide extra nutritional support.

“Rumenco’s MAXX Energy suits my farm ideally with its controlled intakes meaning it lasts longer and keeps my ewes in prime condition. I’ve certainly found that since using MAXX Energy and also LIFELINE Lamb & Ewe licks pre-lambing, there has been an increase in lambing percentage and lamb survival. Lambs are more vigorous when they are born, they are up on their feet and suckling more quickly, which means I can turn them out of the lambing shed sooner”.

Mr Morgan also notes he now uses less concentrates plus the licks are also a more convenient and simple way of supplementing his sheep whatever the time of year.


Owen Morgan, Brecon Beacons.

Mrs Rees and her husband run a closed pedigree herd of 25 Welsh Black suckler cows at Cae Mawr; a small hill farm comprising of 130 acres situated 600ft above sea level rising to 900ft. 15 years ago, the couple decided to join the Premium Cattle Health Scheme run by the Scottish Agricultural Society, and in 2001 achieved the Elite Status. “As far as I am aware, we are the longest standing Elite herd of cattle in the Premium Health Scheme” says a proud Mrs Rees.

The herd is housed in late November, in preparation for calving in early spring. At housing, the cattle are fed home grown big bale silage, and approximately 6 weeks before calving commences, the cows are offered Rumenco’s LIFELINE Pre-Calver buckets. LIFELINE Pre-Calver is a unique supplement for in-calf cows and heifers, specifically formulated to enhance colostrum quality and yield, optimise calf immunity and vigour, and support an easier calving process.

“We used to have some lethargic calves, which would mean us having to intervene to get that vital colostrum into them in the first couple of hours” explains Mrs Rees. “I first heard about LIFELINE Pre-Calver through my involvement with the WBCS journal, and thought I would give it a try”.

For every suckler farmer, an easy calving and low calf mortality are two of the most important factors at calving time, with calves vigourous and suckling fast, and having access to a plentiful supply of quality colostrum. “Since using LIFELINE Pre-Calver, the calves are lively and up on their feet straight away, and we didn’t have any lazy calves or prolonged calvings last year. Even my first calvers produced plenty of good quality colostrum” reveals Mrs Rees. “A live calf from an easy calving is the most important factor for every farmer”.

Mrs Rees advocates, “I would recommend LIFELINE Pre-Calver to any suckler herd farmers; both pedigree and commercial. The product really does do what it says on the box!”

Beth also uses Rumenco’s MAXX Energy, MAXX Cattle Mag and SUPAlyx Garlic tubs, and has found the products that she has used to date to be of excellent quality.


Beth Rees, Pedigree Welsh Black Breeder, Denbighshire.


North-East sheep and beef producers JJ & JM Sanders have come to expect a far easier lambing and calving season and a crop of good, strong lambs and calves from a variety of breeds since taking decisive steps recently to streamline their supplementary feeding system at these key times.

John and Juliet Sanders with son Richard and daughter Lucy run a large flock of Cheviot cross Mules and Beltex crosses alongside 120 suckler cows including 80 mostly pedigree Simmental cows. Juliet is the outgoing Chairman of the North-West Simmental Club and

they are well known locally for breeding all of their own replacement stock. The cows calve all year round and are in-wintered on ad lib dry haylage plus restricted fodder beet to add energy. Lambing starts around 10th April at grass, but ewes are then housed for 24 hours to

ensure lambs are well bonded before turning back out. The sheep are also fed haylage and fodder beet plus Rumenco’s LIFELINE buckets.

Since using the LIFELINE John says he has seen an improvement in calving and lambing ease, with less interventions, extra vigour in the newborns and lots of colostrum. The Beltex have big lambs that were sometimes difficult to get out and slow to get going and likewise

with the Simmental cows. But since a neighbour gave John some empty LIFELINE buckets to use for water and he read the product benefits on the label they have not looked back. “Lambs come out greased with loads of birthing fluids and calves are more alert, heads

are up straight away and get sucking very quickly”, says John. “We tried LIFELINE with the sheep first, and because it made such a difference we then tried it on the cows”. We have had our easiest ever calvings since using Lifeline and we wouldn’t calve again without it”. John particularly remembers two heifers with big calves that he thought would present difficulties, but they calved with ease.”

“The research conducted in conjunction with SAC showed that it is possible to achieve a 25% increase in the IgG content of ewe colostrum if you substitute a standard high energy bucket with LIFELINE says Philippa Gill, the Rumenco Area Business Manager”. “The immune protein IgG is an important measure of colostrum quality that infers passive immunity to disease in young lambs and calves. As all stock people know, healthier lambs and calves have

increased feed intakes and growth rates, show improved early vigour and general health, thrive and are less likely to suffer from conditions such as coccidiosis, hypothermia and mis-mothering. Losses due to predators may also be reduced when lambs are livelier if born outside.

The Sanders family introduce LIFELINE to their ewes and cows a month or so before lambing and calving. “LIFELINE is aptly named as it really has helped us, streamlining and making lambing a less stressful time, it does the job. As soon as lambs and calves hit the ground they are trying to stand up and suck”.

Juliet Sanders, Chairman of the North-West Simmental Club, North-East England.


For award winning Pedigree Lleyn and Blue Texel breeder, Edward Collins of Bearwood Farm, Herefordshire, an easy and simple management system combining top flock genetics and high quality supplementary feeding is, in his opinion, the future of profitable UK sheep production.

The pedigree flock at Bearwood Farm consists of 200 Lleyns and 50 Blue Texels plus 150 ewe replacements, and it is safe to say that Mr Collins’ knowledge and expertise of pedigree breeding has attracted the recent attention of industry experts and media across the UK.

Back in 2013, Mr Collins was nominated as Farmer’s Weekly Sheep Farmer of the Year finalist as a result of performance recording, use of modern technologies and the success of his social media profile to market his pedigree rams. More recently, Mr Collins was named winner of the AHDB 2016 Better Returns Programme (BRP) Award for the Lleyn breed as a result of making the greatest improvement in breeding potential in the past year. In that same year, the Countryfile team filmed at Bearwood Farm, and Adam Henson purchased two of Mr Collins’ Lleyn rams to join his flock at Cotswold Farm Park due to their good worm resistance.

The breeding success of the Bearwood flock has its foundations set firmly in the preparation for tupping time. Teaser rams are used for 16 days prior to the breeding rams which are introduced for just two oestrus cycles. This strict tupping policy and good fertility means lambing gets off on a good footing, with 80% of the flock lambing in the first 16 days.

Mr Collins’ drive towards an easy-care and efficient grass-based system, without any reliance on traditional concentrate feeding at all, makes block feeding ideal. At housing, from five weeks before lambing, all ewes are offered LIFELINE Lamb & Ewe feed blocks alongside good quality silage.

“Lambing has been easier since using LIFELINE. Lleyns are also naturally a very milky breed, and I’ve had many previous problems with small lambs struggling to latch on to large teats whilst also struggling to cope with the production of too much milk as a result of concentrate feeding, especially in the older ewes. With LIFELINE, the ewes have enough quality milk for the newborn lamb and they tend to milk to demand thereby reducing the oversupply of milk and the development of large teats and mastitis” explains Mr Collins.

Problems with supplementary feeding post-lambing in recent years led Mr Collins in search of an alternative supplement to suit his easy-care system. He comments, “I found compound feeding very labour intensive and had many problems with mis-mothering. My ewes also had too much milk making mastitis a big problem within the flock”.

“I first heard about Rumevite Graze DUP blocks when reading an article written by the widely respected SAC Sheep Specialist Dr John Vipond. I liked the idea of a block specifically formulated for after lambing, whilst also being backed by scientific research”.

“Since feeding Rumevite Graze DUP blocks after lambing, the flock remains calm when I drive into the field which makes it a lot easier to count the ewes and their lambs. It has also reduced my workload and is much simpler than compound feeding” states Mr Collins. “I also record lamb eight-week weights, and scan for fat and muscle depth at 21 weeks. So far I am very happy with their performance”.

Laura Drury, Rumenco’s Technical Adviser adds, “Rumevite Graze DUP blocks are one of Rumenco’s latest innovations. Having considered the latest research from Dr John Vipond, we identified that in addition to our wide range of feed block formulations, there was an opportunity to specifically design a product to complement spring grass whilst also supporting ewe milk production and suckling lamb growth rates, two of the main objectives after lambing. Mis-mothering and stress is also a considerable problem associated with compound feeding, therefore as well as producing a product designed to have a cost benefit to the farmer, we also wanted it to help ease feeding management after lambing. The benefits of feeding high DUP (rumen by-pass protein) contained with the blocks at spring grass has also been demonstrated in two independent studies resulting in better lamb weight gain and performance when compared with controls”.


Edward Collins, Award winning Pedigree Lleyn and Blue Texel breeder, Herefordshire.