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NSA News: Young British wool enthusiast wins prize to help growing business

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Young British wool enthusiast wins prize to help growing business

The National Sheep Association (NSA) is delighted to announce the lucky recipient of its recent prize giveaway is enthusiastic young shepherd Siony Rudd from Maesgarthbeibio Farm, Mid Wales.

Siony was selected at random having registered for the prize draw to win one tonne of sheep Rumevite forage supplement blocks as part of the NSA October Feeding the Flock webinar series. The prize was kindly donated by webinar sponsor Rumenco, who are delighted to be able to offer this prize in support of NSA and wish Siony every success with her fledgling business.

Siony comments: “With a starter flock of Welsh mountain ewes, we were thrilled to receive the prize of one tonne of Rumevite 14” feed blocks. It will help to maintain our ewe’s condition throughout the winter, this will be essential as they spend it on rough upland grazing that we currently farm.” 

As an enthusiastic and entrepreneurial young farmer Siony recognises the importance of exploring all options for her business, developing a small wool business during the first Covid-19 lockdown alongside her twin sister and it was this new fledgling business that was the reason for Siony joining the NSA and British Wool webinar in October.

Siony continues: “We were interested in British Wool and joined the NSA webinar on the ‘Current wool market situation and British Wool’s consumer focussed marketing strategy’. It was interesting to be presented with the facts and figures on wool and understand how wool is an underused and seriously undervalued product. 

“Our new business ‘Wool and Raddle’ was set up in response to the poor wool prices this year due to the Covid-19 pandemic. We are exploring options for our wool and documenting our creative journey on Instagram @woolandraddle”.

The October webinar series included a range of informative sessions delivering advice for sheep farmers planning their feeding regimes as well as other industry updates. All webinars from the series are still available to watch again at

NSA is an organisation that represents the views and interests of sheep producers throughout the UK. It is funded by its membership of sheep farmers and its activities involve it in every aspect of the sheep industry with both pedigree and non-pedigree, commercial flocks, and smallholders all at the centre of its work. To find out more about NSA and NSA membership please visit NSA’s website